Designing For A Better Future
Tick, Tock, Tick, Tock...!
Buying responsibly is more important than ever.
In a culture where overconsumption has become the norm, excessive purchasing has reached an all-time high. In as little as 30 years, our buying habits have shifted considerably and the lifecycle of our clothes has been shortened by a huge 50%. As such, approximately 85% of our fast-fashion items can ultimately end up in landfill, and whilst this is a staggering figure in itself, it is actually only a small part of the environmental impact fashion has on our world. Textile manufacturing needs to be considered too. This process, where water consumption, CO2 emissions and toxic chemicals are used, takes an even bigger toll on our habitat.
We need to revaluate our values and reframe our mindset.
Fortune's Favour Is A Creator Of Statement Wardrobe Staples
To learn more about our journey on becoming a sustainable and conscious brand, please see our sustainable values and FF commitments page.